Hello SWAGGER Fam,

Do they know how you can be of service?

Today is about letting folks know you are not your title.

To having a paying client, you must eventually meet a stranger.

Whether it’s online or your local Chamber of Commerce, you'll have to break the ice and meet someone new.

This question is inevitable, “Hi, what do you do?”

Let Me Ask You

How comfortable are you answering this question?

Actionable Tip

Let your audience know how you can be of service to them or someone they know. Let brevity be your friend. Refine your answer and use it everywhere: networking, website, social media profiles, etc.

Simple “What I Do” Template 

1. Who You Are: Your name and a relatable personal tidbit
2. What You Do: A brief description of your business or service
3. Why Are You Different: The main differentiator or benefit of your service
4. Call To Action: A gentle prompt to continue the conversation or check out your work

Example:

Hi, my name is Marlena Kelley and I help introverted entrepreneurs do 3 things: (1) communicate with more of their people, (2) simplify their marketing, and (3) increase their income without ads or complicated funnels. Here’s access to some free resources.

Next...

Until next week my friend, I leave you with a quote from Orison Swett Marden - "The greatest thing a person can do in this world is to make the most possible out of the stuff that has been given them. This is success, and there is no other."

Love ya,
Marlena M.D. Kelley, the Entrepreneur with SWAGGER