Hello SWAGGER Fam,

Do you want to know?

Today is about curiosity.

We are curious beings by nature.

We want to know what's the secret, what's inside, what lies beneath, above, under, and over.

We just want to know.

As communicators, simply presenting an information gap isn't enough. We must deliver on our promise to bridge that gap.

I know you've experienced clicking on headlines that piqued your curiosity to only be disappointed with useless information.

We all have the blog post, podcast, video, and webinar scars to prove it.

Let Me Ask You

Are you injecting curiosity in your headlines and filling the gap?

Actionable Tip

Folks are seeking solutions and are often pressed for time.

Create a win-win to reward them for their efforts with a curiosity-driven headline and your solution inside to bridge the gap.

Here are 5 Templates for Inspiration:

1. Are You Still X?  
   Example: Are You Still Posting Once A Week?
   
2. # Most Common Mistakes
   Example: 6 Most Common Mistakes When Choosing A Newsletter Service Provider
   
3. Avoid These Mistakes At All Costs When...
   Example: Avoid These Mistakes At All Costs When Writing Online
   
4. How X Helped Me Overcome Y
   Example: How ACC Helped Me Overcome My Writer's Block
   
5. How To X Without Y
   Example: How to Get Leads You Want Without Paid Ads or Complicated Funnels

Next...

Until next week my friend, I leave you with a quote from Helen Keller - "When we do the best we can, we never know what miracle is wrought in our life, or in the life of another.”

Love ya,

Marlena M.D. Kelley, the Entrepreneur with SWAGGER